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Posted by: sysoptwkang on May 29, 2009 - 06:34 AM
AYER KEROH - The Melaka River Fiesta, which will be held for nine days beginning this Saturday, is expected to be capable of attracting more than 100,000 local and foreign visitors to the State.
Apart from showcasing the State's beautiful culture and heritage, the event is also expected to be a stepping stone towards further enhancing the State's tourism industry.
The confidence of attracting 100,000 visitors is
based on the fact that more than 70 activities and programmes have been lined up for the entire duration of the nine-day fiesta.
Melaka River And Coastal Development Chief Executive Officer, Baharom Majid said the fiesta is something that everyone should look forward to as it will showcase the diverse culture in the country.
He said this is also in line with the 1Malaysia concept where participation from everyone, regardless of their races, background or age, will be given importance.
"Apart from promoting Melaka River as a tourist attraction, the event is also aimed at enabling the public to participate in the efforts to maintain the cleanliness of the river," he said this during a Press conference recently.
The Melaka River Fiesta is scheduled to be officiated by the Yang di-Pertua Negeri, Tun Mohd Khalil Yaakob on Saturday night at Dataran Sungai Melaka in Banda Hilir.
A wide range of activities and programmes have been planned for the duration of the event including colouring competition for school children, dragon boat race, remote controlled competition and others.
According to Baharom, the promotion of Melaka River is vital as it has the capability to be a main source of income for Melaka, particularly in the tourism industry.
He said this has been proven from the number of visitors to the river, which has shown a steady increase over the years.
"For this year alone, we are targetting a total of 600,000 visitors who will be visited the Melaka River," he added.
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